We live in a free market world where everyone is striving for cost efficiency’s, to slash overheads and deliver goods to the consumer in the most efficient manner possible.
Why should the tyre market be any different? Why should the consumer finance the existence of an expensive business model occupying costly prime real estate with layers of management and staffing and heavy investment in plant and vehicles? There is a simple solution and massive savings to be made.
The emergence of the internet tyre sales and distribution models like www.tyresales.co.nz allied with fair price tyre fitting stations is giving consumers access to dramatic price savings for tyre purchases. Simply put, a web based tyre sales channel like www.tyresales.co.nz , with almost zero overheads, will always be a more efficient distributor of tyres than the current bloated tyre retail model.
And consumers can and do trust online sales, www.tyresales.co.nz has the backing of MTA Membership (Motor Trade Association) and today’s consumer is now in the habit of buying almost anything on the net. Why should the tyre category be any different. Today’s consumer has no problem researching products on the internet and often it is a more pleasurable experience than being hassled by corporate tyre shop employees to buy more tyres than you want and to spend more money than you want.
Currently, it is estimated that about 12% of New Zealand tyre sales are internet sales direct to the consumer and this will surely grow.
Just think about this; direct internet sales have already mostly replaced the Music, Computer Game and ticket retail sales channels and have captured large shares of other retail categories. Internet sales of tyres are going to grow dramatically as the product becomes increasingly commoditized and will further grow as prices reduce.